How Companies Can Responsibly Deploy Generative AI
6 mins read

How Companies Can Responsibly Deploy Generative AI

Generative AI is one of the most transformative technologies of modern times, with the potential to fundamentally change the way we do business. From increasing productivity and innovation to ushering in an era of augmented work where human skills are augmented by AI technology, the possibilities are endless. However, with these possibilities come risks. We’ve all heard stories of AI hallucinations presenting fictional data as fact, and expert warnings about potential cybersecurity issues.

These stories highlight the many ethical issues that companies must address to ensure that this powerful technology is used responsibly and benefits society. Fully understanding how AI systems work can be challenging. Addressing these issues and building trusted and ethical AI has never been more important. To ensure responsible adoption of the technology, companies must consider both ethical and security issues at every stage of the journey—from the point of identifying potential AI use cases and their impact on the organization, to actual development and adoption of AI.

Steven Webb

Director of Technology and Innovation at Capgemini UK.

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