Rumors Confirmed: Stevie Nicks Barbie Doll Is Being Re-Released
4 mins read

Rumors Confirmed: Stevie Nicks Barbie Doll Is Being Re-Released

The doll, originally released last October as part of the Barbie Music series, is being re-released this week. But bad news for fans: it’s already out of stock.

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Former Fleetwood Mac member and acclaimed solo artist Stevie Nicks surprised onlookers during a tour last year by revealing that she had been working with Mattel for the past year to mold a Barbie doll in her likeness.

The finished item, which retailed for $55, quickly sold out on Mattel’s website, and anyone looking for the limited-edition doll had to make their own way through the second-hand collectibles market.

But this week, those hoping for a second chance to purchase this Gold Dust Woman got lucky. Mattel announced that the figure would be restocked in limited numbers.

According to Mattel’s online store, the now-sadly out-of-stock Stevie Nicks Barbie “wears a flirty black dress inspired by the legendary Rumours album cover and holds her iconic tambourine.”

He also specifies that a stand is included, because much like the rest of her anatomically compromised sisters, but very different from Nicks herself – who went on to have a hugely successful solo career after Fleetwood Mac – this “Queen of Rock and Roll” Barbie avatar “cannot stand on her own.”

Like many other leading toymakers, Mattel is increasingly aware of the market’s appetite for celebrity collaborations. The company recently launched a line of Barbies inspired by real world female athletesheadlined by superstar tennis player Venus Williams.

Alongside Williams, the collection features renowned gymnasts Rebeca Andrade and Alexa Moreno, soccer players Mary Fowler and Christine Sinclair, boxer Estelle Mossely, swimmer Federica Pellegrini, paratriathlete Susana Rodriguez and track and field sprinter Ewa Swoboda.

Once a focal point for criticism over how society (under)represents and (under)values ​​women, the Barbie brand has worked hard to reinvent itself for modern consumers who might otherwise view the doll as a “non-existent” piece. old fashioned.

One of the most notable examples of Barbie’s rebranding is of course Greta Gerwig’s 2023 filmstarring Ryan Gosling as Ken and Margot Robbie as the eponymous Barbie. The live-action blockbuster grossed $1.45 billion (€1.34 billion) worldwide, Barbie the greatest film ever directed by a woman — but to the dismay of fans, it was snubbed at last year’s Oscars in favor of Oppenheimer.

In fact, the two most anticipated films of last summer were linked by a strange common destiny through the affectionate portmanteau word invented by fans “Barbenheimer,” with Barbie The bubblegum pink aesthetic and sugary pop soundtrack of playfully juxtaposed by fans with Oppenheimer The epic, half-grayscale biopic about the father of the atomic bomb.

Many moviegoers insisted on seeing both films back-to-back, simply because the visual and thematic void between them was so striking. This uncanny sense of coincidence undoubtedly boosted the box office for both films and, perhaps more importantly for Mattel, catalyzed the Barbie doll’s new status as a cultural icon in a way no marketing department could have predicted.

Mattel hopes to replicate the success of its “Barbie” brand with some of its other brand assets, including a ‘American Girl’ A film is already in the works and a live action adaptation of “Hot Wheels” directed by JJ Abrams.

Indeed, the company reportedly plans to release enough toy-based films over the next few years to comfortably hit double digits, leading Euronews Culture film critic David Mouriquand to portends the dawn of a new MCUnot a Marvel cinematic universe this time but that of Mattel.

In addition to making profitable inroads into Hollywood, the Barbie brand has also worked hard to establish a trend that honors trailblazing women in all fields, not just those like Nicks who already enjoy significant cultural visibility due to the public nature of their careers.

Last year, on International Women’s Day, the company honored several leading figures in science, technology, engineering and mathematics (STEM) by creating dolls in their likenesses. Among the figures celebrated were longtime YouTube CEO Susan Wojcicki and British scientist Dr Maggie Aderin-Pocock.